NASCAR Expands Agreement With Lionel Racing to Include Mass Retail

Lionel Racing — The Official Die-Cast of NASCAR — is now the sport's official mass retail partner when it comes to die-cast cars and other vehicles.

Since 2010, Lionel Racing has produced NASCAR die-cast cars and other products exclusively for the collector market, which includes hobby shops, e-commerce sites, and official trackside retailers.

Under the terms of the new agreement, the company's distribution channel has been expanded to include big box retailers like Wal-Mart, Target, and Toys "R" Us.

"We view this as a real opportunity to not only grow our business, but to also convert younger and maybe more casual NASCAR fans into diehard collectors," said Howard Hitchcock, President of Lionel Racing. "Our team at Lionel loves this sport, and we are passionate about sharing that love through the die-cast we produce."

Lionel Racing's mass retail line will be merchandised under the NASCAR Authentics brand, which has been the sport's mass market brand since early 2012.

The initial NASCAR Authentics line will include 1:64-scale die-cast cars with value-added items and 1:64-scale haulers. Additional products are planned for later this year.

NASCAR Authentics by Lionel Racing can be found in Target stores now. NASCAR Authentics die-cast will also be available at Wal-Mart, Toys "R" Us, and Meijer stores in the next few weeks.

NASCAR Authentics 2016 - Darlington Raceway Throwback Display

Lionel Authentics throws it back to the early days of NASCAR with this special display of 15 different Darlington Raceway paint schemes! Available only at Wal-Mart and Hy-Vee stores, each of these 1:64-scale Darlington Raceway die-cast comes with a collector card that tells the story of that car's special paint scheme. From Casey Mears' Smokey Yunick tribute to Kevin Harvick's homage to Cale Yarborough, these replica die-cast are bound to be in demand!

Austin Dillon No. 3 American Ethanol/Ricky Rudd Tribute Darlington

Kevin Harvick No. 4 Busch Darlington with Base

Trevor Bayne No. 6 AdvoCare Darlington

Regan Smith No. 7 Nikko Darlington

Danica Patrick No. 10 Nature's Bakery Darlington

Denny Hamlin No. 11 Sport Clips Darlington

Casey Mears No. 13 GEICO Darlington

Ricky Stenhouse Jr. No. 17 Fastenal Darlington

Kyle Busch No. 18 Interstate Batteries Darlington

Carl Edwards No. 19 ARRIS Darlington

Chase Elliott No. 24 NAPA Darlington

Paul Menard No. 27 Valvoline Darlington

Ryan Newman No. 31 CAT/Ricky Rudd Tribute Darlington

Aric Almirola No. 43 STP Darlington

Dale Earnhardt Jr. No. 88 Nationwide Darlington

NASCAR Authentics 2016 - Wave 7

In Wave 7, the new 2016 Ford Fusions make their first appearance in the NASCAR Authentics line with the die-cast of Brad Keselowski and Ryan Blaney. This Wave also features the Toyotas of Kyle Busch and Martin Truex Jr. and big paint schemes by Dale Earnhardt Jr., Chase Elliott, and Kevin Harvick. Each car in Wave 7 comes with a bonus plastic hood.

Ryan Blaney 2016 Motorcraft Ford Fusion

Chase Elliott 2016 3M Chevrolet SS

Kevin Harvick 2016 Mobil 1 Chevrolet SS

Dale Earnhardt Jr. 2016 Axalta Chevrolet SS

Brad Keselowski 2016 Alliance Ford Fusion

Kyle Busch 2016 Skittles Toyota Camry

Martin Truex Jr. 2016 Bass Pro Shops Toyota Camry

NASCAR Authentics 2016 - Wave 6

Two Toyota die-cast are the stars of Wave 6 with Kyle Busch's 2016 M&M'S^® Brand Toyota Camry and Denny Hamlin's Fed Ex Express Toyota Camry taking center stage. Wave 6 also includes Austin Dillon's No. 3 Cheerios^® Chevrolet SS, Kurt Busch's No. 41 Haas Automation Chevrolet SS, and also the Chevrolets of Jimmie Johnson, Chase Elliott, and Dale Earnhardt Jr. Wave 6 also includes an all-new bonus item – a die-cut car magnet.

Austin Dillon 2016 No. 3 Cheerios Chevrolet SS

Chase Elliott 2016 No. 24 Kelley Blue Book Chevrolet SS

Denny Hamlin 2016 No. 11 FedEx Express Toyota Camry

Jimmie Johnson 2016 No. 48 Lowe's Chevrolet SS

Dale Earnhardt Jr. 2016 No. 88 TaxSlayer.com Chevrolet SS

Kurt Busch 2016 No. 41 Haas Automation Chevrolet SS

Kyle Busch 2016 No. 18 M&M'S^® Toyota Camry

NASCAR Authentics 2016 - Wave 5

Dale Earnhardt Jr.'s Batman and Jimmie Johnson's Superman cars take center stage in Wave 5 of Lionel Racing's NASCAR Authentics line. Each of these cars come with die-cut magnets that can't be found anywhere else. Also in Wave 5 is Kyle Busch's NASCAR Sprint Cup Series Championship car and 2016 die-cast for Kevin Harvick, Kasey Kahne, and Ryan Newman.

Dale Earnhardt Jr.'s 2016 No. 88 Nationwide Batman Chevrolet SS

Jimmie Johnson's 2016 No. 48 Lowe's Superman Chevrolet SS

Kyle Busch's 2015 No. 18 M&M'S Brand NASCAR Sprint Cup Series Championship Toyota Camry

Kevin Harvick's 2016 Jimmy John's Chevrolet SS

Kasey Kahne's 2016 Farmers Chevrolet SS

Ryan Newman's 2016 Caterpillar Chevrolet SS

NASCAR Authentics 2016 - Wave 4

The fourth wave of 1:64 die-cast in Lionel Racing's NASCAR Authentics line is the first to feature new 2016 paint schemes! From Dale Earnhardt Jr.'s Nationwide car to Danica Patrick's all-new Nature's Bakery Chevrolet, each one of these new die-cast come with specially designed pit board magnets. Kyle Busch's 2015 championship-winning M&M'S Brand Crispy Toyota is also featured with a hood-shaped magnet as a bonus!

Dale Earnhardt Jr.'s 2016 No. 88 Nationwide Chevrolet SS

Chase Elliott's 2016 No. 24 NAPA Chevrolet SS

Danica Patrick's 2016 No. 10 Nature's Bakery Chevrolet SS

Jimmie Johnson's 2016 No. 48 Lowe's Chevrolet SS

Tony Stewart's 2016 No. 14 Mobil 1 Chevrolet SS

Kyle Busch's 2015 No. 18 M&M'S Brand Crispy
Toyota Camry

NASCAR Authentics 2016 - Wave 4 Haulers

No. 10 Danica Patrick Nature's Bakery

No. 14 Tony Stewart Mobil 1

No. 88 Dale Earnhardt Jr. Amp Passion Fruit

No. 48 Jimmie Johnson Lowe's Year in Review

NASCAR Authentics 2016 - Wave 3

Two of the most exciting wins of 2015 take center stage in Wave 3. Both Kevin Harvick's Las Vegas victory and Martin Truex's win at Pocono are celebrated with Raced Win versions of their 1:64-scale die-cast. Two more Darlington "throwback" paint schemes are featured in Wave 3 in addition to the Chase-branded No. 88 of Dale Earnhardt Jr. and Kasey Kahne's popular Aquafina paint scheme.

Kurt Busch's 2015 No. 41 Hass Automation/Darlington Throwback Chevrolet with Die-cut Magnet

Dale Earnhardt Jr.'s No. 88 Nationwide/Chase for the Cup Chevrolet with Die-cut Magnet

Kevin Harvick's No. 4 Jimmy John's Las Vegas Raced Win Chevrolet with Trading Card

Jimmie Johnson's No. 48 Lowe's/Darlington Throwback Chevrolet with Die-cut Magnet

Kasey Kahne's No. 5 Aquafina Chevrolet with Die-cut Magnet

Martin Truex Jr.'s No. 78 Furniture Row/Pocono Win Chevrolet with Trading Card

Celebrate two of the most powerful superheroes of all time with these NASCAR Authentics 1:64-scale haulers! Both Dale Earnhardt Jr.'s Batman Hauler and the Jimmie Johnson's Superman hauler are designed with graphics from both drivers' Fontana paint schemes and the Batman v. Superman movie.

No. 48 Jimmie Johnson Superman

No. 88 Dale Earnhardt Jr. Batman

NASCAR Authentics 2016 - Wave 2

Wave 2 in the 2016 NASCAR Authentics by Lionel Racing line is a tribute to some of the most memorable special paint schemes of the year — including the legendary Axalta Rainbow car that Jeff Gordon drove at Bristol Motor Speedway. With additional throwback paint schemes from the September race at Darlington Raceway to Joey Logano's historic Daytona 500 win car, Wave 2 has something for everyone!

Joey Logano's 2015 No. 22 Shell-Pennzoil/Daytona 500 Win Ford with Trading Card

Jeff Gordon's 2015 Axalta Rainbow Chevrolet with Plastic Hood

Dale Earnhardt Jr.'s 2015 Amp Passion Fruit Chevrolet with Plastic Hood

Chase Elliott's 2015 NAPA/Darlington Raceway Chevrolet with Die-cut Magnet

Tony Stewart's 2015 Mobil 1 Americana Chevrolet with Plastic Hood

Dale Earnhardt Jr.'s 2015 Nationwide/Daytona Win Chevrolet with Trading Card

Ryan Newman's 2015 Caterpillar/Darlington Raceway Chevrolet with Die-cut Magnet

Lionel Racing honors two of the most memorable paint schemes of 2015 in Wave 2 of its NASCAR Authentics hauler selection. Both of these paint schemes made our best-sellers list, and we know fans of all ages will be thrilled to add these special 1:64-scale haulers to their collections.

No. 24 Jeff Gordon Axalta Rainbow

No. 88 Dale Earnhardt Jr. Valvoline Throwback

NASCAR Authentics 2016 - Wave 1

The first wave of NASAR Authentics cars by Lionel Racing includes some of the most popular paint schemes of 2015! From the throwback No. 43 paint scheme that Aric Almirola raced at Darlington Raceway to the final paint scheme of Jeff Gordon's career, you'll want to collect them all. Plus, each comes with an extra bonus item to add to your collection.

Aric Almirola's 2015 No. 43 STP/Darlington Raceway Ford with Die-cut Magnet

Dale Earnhardt Jr.'s 2015 No. 88 Nationwide Talladega Win Chevrolet with Trading Card

Jeff Gordon's 2015 No. 24 Axalta Homestead Chevrolet with Plastic Hood

Austin Dillon's 2015 No. 3 American Ethanol/Darlington Raceway Chevrolet
with Die-cut Magnet

Tony Stewart's 2015 No. 14 Bass Pro Shops/Darlington Raceway Chevrolet
with Die-cut Magnet

Dale Earnhardt Jr.'s 2015 No. 88 Dewshine Chevrolet
with Plastic Hood

Keep your collection trucking with the first exciting assortment of NASCAR Authentics by Lionel Racing! From a commemorative tribute to Jeff Gordon to No. 43 STP throwback, these haulers are fun to play with AND collect.

No. 43 STP Richard Petty and Aric Almirola Throwback

No. 88 Dale Earnhardt Jr. 2015 Year in Review

No. 9 Chase Elliott 2015 Year in Review

No. 24 Jeff Gordon Tribute

Collect Yours at a Store Near You

About NASCAR Authentics Die-Cast Cars

Lionel Racing produces NASCAR Authentics die-cast cars in 1:64 scale. What this means, is that if you enlarged one of these die-cast 64 times, it would be the size of an actual, real-life stock car. Each of our 1:64-scale die-cast comes with a bonus item (like a trading card, magnet or other collectible) and features a replica paint scheme, driver side window net, rolling Goodyear tires, die-cast body, and more. Age graded 3 and up.

About NASCAR Authentics Haulers

Move your collection down the road with NASCAR Authentics 1:64-scale haulers. Each hauler features a full metal cab, fully decorated trailer, opening trailer door, and moveable rubber tires. The perfect way to move your 1:64-scale die-cast cars, these haulers make an exciting addition to your NASCAR collection! Age graded 3 and up.

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